One Fine Day Sydney

February 15, 2018

On 10th and 11th February 2018, White Runway attended One Fine Day Weddings Sydney. Marcela Dress The Marcela Dress is a stunning full length dress by Sofia Cali. A v-neck style featuring a wrap skirt with flattering gathers on the waistline and flowy overlay on the back. Clara Gown The Clara Gown is a stunning full length dress […]

What’s New Elle Zeitoune

September 12, 2017


Dress like a Victoria’s Secret Angel with Shanina Shaik

July 6, 2017

Aussie babe and Victoria’s Secret Angel Shanina Shaik was spotted wearing the Boulevard Midi by Nookie. Shanina was attending E!’s 2016 Spring NYFW Kick Off Party at The Biergarten at The Standard, High Line on September 9, 2015 in New York City. Shanina Shaik Black Dress by Nookie.   The Boulevard Midi is a sexy bodycon midi dress by […]

Couture Design Talks Wedding Invitations

June 29, 2017

Wedding invitations set the tone for a wedding, so it’s important to make an amazing impression on your guests. White Runway caught up with wedding invitation creative Sandra from Couture Design. Here we discussed the latest wedding trends, colour themes and design inspiration for wedding invites.     How did you start making wedding invitations? Sandra: When […]

Thurley now available at White Runway

June 2, 2017

We are so excited to announce Thurley has joined our brand portfolio. From humble beginnings, designer Helen O’Connor started Thurley in her parent’s living room. Now, the brand’s style is renowned for its impeccable attention to detail and signature hand appliqued evening dresses.   Thurley for the Bride The Vivaldi Midi Dress features Thurley’s signature […]

15 Wedding Dresses under $500

May 28, 2017

So you’ve found the one, now it’s time to find your wedding dress. We know weddings cost a lot and social media is putting the pressure on to make your special day the most picturesque day of your life. But you don’t need to break the bank to look gorgeous on your wedding day. Plus […]

NEW Jadore Dresses

May 26, 2017

New Jadore Dresses – The JX Collection   Jadore Evening is an evening wear and bridesmaid dress label. This Australian label is renowned for their beautiful silhouettes, embellished detailing and lace fabrications. Jadore dresses are a White Runway favorite as they are made to order, each dress is available in multiple colours and styles can […]

Engagement Photoshoot in New York City

May 25, 2017

A Glamorous New York Engagement Photoshoot   Thanks to Instagram and Pinterest, engagement photography is getting more and more creative, and ever so stylish. Nowadays, an engagement photoshoot sets the tone for a happy couple’s upcoming wedding and future life together. We think Chauncey & Chanet nailed this!   We are in love with Chauncey […]

Tips to Help You Shop for Plus Size Bridesmaid Dresses

May 16, 2017

Bridesmaid dress shopping can be an equally joyous and daunting experience for a bride and her best friends, especially when her girls are different shapes and sizes. Every bride wants her bridal tribe to look and feel amazing – but this can get a little tricky when you want to find a dress that shows […]

Autumn Wedding Trends

May 10, 2017

Autumn Wedding Trends   Dark hues, wild flower arrangements and off shoulder dresses are key autumn wedding trends. Laura’s on-trend autumn wedding took place at the Euroa Butter Factory in Victoria, Australia. Laura’s bridesmaids wore our Elana Maxi in Navy, styled with beautiful bouquets. The deep pink tones in Laura’s bouquet contrasted beautiful with her […]

Sydney Luxury Bridal Event

April 24, 2017

On Wednesday 29th April, White Runway hosted a Sydney Luxury Bridal Styling Event in our Alexandria showroom. Industry professionals from Decorative Events & Exhibition, Wil Valor and White+White Wedding held a fun Q&A session where they discussed various topics relating to weddings and bridal styling. Topics discussed include:   How to co-ordinate mismatched bridesmaid dresses: […]

4 Reasons To Consider White Bridesmaid Dresses

March 23, 2017

If you spend some time browsing Pinterest or Instagram, it won’t take you long to notice that white bridesmaid frocks are a hot and growing fashion trend. Rebecca Lau Marsh, founder and general manager of White Runway, explains why the trend has caught on as well as why you should consider it for your big day. 1.     White […]

Luxe Bridal Showcase by Indulge Magazine

March 15, 2017

White Runway invited Indulge Magazine to our first ever Brisbane Luxury Bridal Event. You can read the full article below or on their page here.

White Runway tips on how to look ‘Prom Perfect’

March 15, 2017

Prom is a very special shopping moment in every girl’s life. With prom just around the corner, it is time to find a show-stopping dress.

Bridesmaid Trend: Off Shoulder Dresses

March 10, 2017

Off shoulder dresses are officially on trend and we are loving this look for bridesmaids. Whether you are a modern or traditional bride, we have an off shoulder look that will suit your wedding. Off shoulder dresses are super flattering and are perfect if your bridesmaids are all different shapes, sizes and heights.   For […]

Ultimate Luxury Wedding Event in Brisbane

March 1, 2017

Vendors: Hosted By:  

End of Year Sale now on!

December 19, 2016

*All prices are in AUD

Black Friday

November 22, 2016

Are you ready for the biggest shopping day of the year? Black Friday is just around the corner. White Runway ishaving our first ever Black Friday Dress Sale and you’re invited to shop with us! Your favourite designers such as Elle Zeitoune, Jadore, Pia Gladys Perey, Samantha Rose, Love Honor and many more are joining […]

Shopping Online For Your Perfect Dress

August 16, 2016

White Runway has recently opened it’s doors in Cape Town, South Africa. Since then we have been getting a lot of requests from customers who live elsewhere for our beautiful dresses.     Have no fear! We ship throughout South Africa, and the good news is we use a safe and reliable courier system so […]

Bride To Be gets the scoop on White Runway

July 1, 2016

We get an inside scoop into the biggest bridesmaid dedicated retailer in Australia, White Runway.   What was the motivation behind starting Whiterunway? And where to next? I was a bridesmaid for a girlfriend and was shocked with the lack of good looking and fashionable options available in the market. Everything that I tried on […]

Rebecca talks to La Femme Mecca

July 1, 2016

  Having the luxury of working with beautiful dresses, pretty colour palettes and fashionable bridal trends is a unique reality for Australian entrepreneur and business owner Rebecca Marsh, the sweet CEO of one of Australia’s most popular bridesmaid dress collections White Runway. Rebecca is one of the rising female stars in the Australian online retail market with […]

Rebecca on Love Find Co

July 1, 2016

  Name: REBECCA LAU MARSH Location: SYDNEY Current Title / Company:  FOUNDER, WHITE RUNWAY What was your first job out of university and how did you land that position? I worked in a beauty wholesaling company in Marketing and Sales. It was a position straight out of university and within 6 months of working for the company […]

White Runway on MODWedding

July 1, 2016

  We have the ultimate destination for bridesmaid dresses that you will love! With over 350 styles to choose from, in more than 30 colors and in sizes 0-26, White Runway can provide the dress of timeless quality that you are looking for. In fact, White Runway not only offers gorgeous bridesmaid dresses, but also a […]

Sequin Gatsby Gown

June 27, 2016

Our beautiful bride Laura chose the Sequin Gatsby Gown for her bridesmaids.                           Photography by: Fairclough Photography

Dionne Dress

June 14, 2016

Our beautiful bride Kirsten chose the Exclusive Dionne Dress in Navy for her bridesmaids.                         Photography by Heart and Colour

How to Choose Lace Bridesmaid Dresses

June 6, 2016

Lace may not be the first material that comes to mind when a bride and her bridesmaids are choosing dresses for the wedding day, and it is one of the more underused fabrics in weddings today. That is surprising, given that for centuries lace has been seen as a very romantic fabric, and many famous […]

Sequin Cap Sleeve Gown

June 3, 2016

Jessica’s stunning bridesmaids in our Sequinned Cap Sleeve Gown.      

Chloe Dress

May 23, 2016

Beautiful Nilka wore our Chloe Dress in Steel Blue to her son’s wedding.          

Ice Blue Bridesmaid Dresses

May 23, 2016

Our gorgeous bride Shae chose the Danica Dress in Ice Blue for her bridesmaid – with two of the girls customising the dress with no sleeves.                      

Carla Dress

May 16, 2016

Our stunning bride Lisa chose the Carla Dress in Rosy Latte for her bridesmaids.      

Sequinned Cap Sleeve Gown

May 2, 2016

Our beautiful bride Chantel chose the Sequinned Cap Sleeve Gown in Navy for her bridesmaids.          

Bessy Dress

April 27, 2016

Our beautiful Melbourne bride Jeanette chose the Bessy Dress in Nude for her bridesmaids.                              

Cameron Dress

April 26, 2016

Our beautiful bride Beata chose the Cameron Dress in Ivory for her bridesmaids.                                              

Aneeta Lace Dress

April 15, 2016

Our stunning bride Michelle chose the Aneeta Lace Dress for her bridesmaids.          

Harper Lace Gown

April 12, 2016

Our beautiful bride Kaysha chose the Harper Lace Gown for her bridesmaids.                  

Dora Cap Sleeve Gown

April 8, 2016

Our beautiful bride Jess chose the Navy Dora Cap Sleeve Gown for her bridesmaids. She loved the dress so much, she also wore the Dora in Ivory as her reception dress!          

Bridesmaid Dress Trends

April 6, 2016

Gone are the days of poofy and unflattering bridesmaids dresses, at White Runway our main goal is to ensure your bridesmaids look as stylish as possible and most importantly they wear a dress that they will want to wear again and again. A lot of brides nowadays are following trends when it comes to their […]

Jadina Dress

April 5, 2016

Our beautiful bride Aimee chose the Jadina Dress for her five bridesmaids.      

Love Honor Bridal Party

March 29, 2016

Our gorgeous bride Tanya chose different Ivory/Nude styles by Love Honor for her bridesmaids. The girls wore a mix of the Blushing Belle Dress, Bella Off Shoulder Dress and Stella Dress.          

Aneeta Lace Dress

March 29, 2016

Our gorgeous bride Danika chose the Aneeta Lace Dress in Champagne for her bridesmaids. This style suited her 7-month pregnant bridesmaid beautifully!                              

The Ingrid Dress

March 23, 2016

Our gorgeous Melbourne bride Angela chose the Exclusive Ingrid Dress in Lavendar for her bridesmaids. Angela’s advice to future brides, “Your wedding day is a celebration of love and unity between you and your significant other, so enjoy it and smile! Relish in the joy of being a bride and don’t let little details detract […]

Jadina Dress

March 15, 2016

Our beautiful bride Melissa chose the Jadina Dress in Grey for her bridesmaids.   * The hemlines were taken up to be a midi length dress *       Melissa’s mum wore our Chanel Dress           Photographer: Brent Lukey

Kimmy Dress

March 15, 2016

Our stunning bride Analeese chose the Kimmy Dress for her three bridesmaids.          

Pia Gladys Perey Bridesmaids

March 14, 2016

Our gorgeous bride Carmela chose mismatched bridesmaid dresses for her girls. Her bridesmaids looked stunning in our Dionne (custom made with no sleeves), Bridgette and Ingrid Dresses in Latte.